Shear Style
Refreshing a Legacy Brand With a Modern Digital Experience
Shear Style Hair Salon → Beauty + Lifestyle
For over 50 years, Shear Style has been part of the Ankeny community, building a reputation around creativity, expertise, and personal connection. The challenge was creating a modern digital experience that honored that history while showcasing the salon’s evolving brand and services.
Project Snapshot
Industry: Beauty & Personal Care
Services: Brand Strategy • Website Design • Photography • Digital Presence
Objective: Refresh a long-established salon’s digital presence while preserving the personality, professionalism, and trust that clients have come to expect.
The Challenge
Shear Style had built a strong reputation through years of exceptional service, but its digital presence no longer reflected the quality of the salon experience. The goal was to create a modern, welcoming online presence that highlighted the team, showcased services, and made it easier for both new and returning guests to connect with the salon.
Our Work Included:
Brand Direction
Logo Design
Print Media
Website Design & Development
Visual Storytelling
Food & Lifestyle Photography
Content Strategy
The Results
We developed a refreshed digital experience that balances modern design with the salon’s established reputation. Through thoughtful photography, organized content, and intuitive navigation, we created a website that reflects the personality of the team while making it simple for visitors to explore services and take the next step.
★ A refreshed digital identity aligned with the salon’s reputation
★ Clearer presentation of services and team members
★ Improved mobile experience
★ Easier navigation for prospective clients
★ A scalable platform ready for future growth
Interested in Similar Results?
Whether you’re building a healthcare practice, restaurant, fitness brand, or local business, we create digital experiences designed to build trust and support growth.
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