Just like every detail in digital marketing, your message is everything. Make your content (text, images, etc) appealing and welcoming. One way is to use lots of white space to keep viewers focused, and a little humor doesn’t hurt either! The more your emails look like a friendly conversation, the better they can perform in conversions and readership. Personalization does not end with simply including a person’s name, you need to make the entire email look like it was designed just for each viewer. Don’t waste your viewer’s time with rubbish, simply give them your message and provide several links to information.
You need to choose an email type that supports both your business objectives and your viewer’s wants. Several common email types include promotional, relational, and transactional. Promotional emails are designed to share info about sales and offers, new products, and events. Relational emails need to give your subscribers what you’ve already stated, a monthly newsletter, a discount code, a familiar email, or pertinent info they have already requested. Transactional emails normally generate action on your website and might include confirmations, welcoming messages, and acknowledgments.
