Marcovis Guitars
Case Study from Urbandale, Iowa
Iowa Lutherie
Everything Your Guitar Needs. Marcovis Guitars has the highest-quality repair expert, focusing on stringed instrument repairs, upgrades, and servicing. Located in Urbandale, Iowa, Marcovis offers experienced, trained work, that will keep your guitar or other stringed instrument in the absolute best playing condition, and help you get the most out of your investment.
The Job
Marcovis Guitars is one of most sought-after lutheries in the Midwest. Their precision craftsmanship and outstanding reviews was already solidified, but they had no digital presence to promote and sell. After a quick discussion with Driving Cap, it was clear that an online presence was not immediately addressed in their foundation. As with all business marketing, a website is a necessity. With this in mind, we collaborated Marcovis ideas into a vivid wireframe of what their website could look like!
The Results
For the first time, Marcovis Guitars has an online presence! Organic search analytics were set in place to guarantee results, and provide insight into their website page by page.
Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. The end result was a brilliant and custom website that exceeded every goal!
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