GORILLA SPLITTERS
Case Study from Tucson, Arizona
Custom Automotive Parts
Custom-built aerodynamic parts, crafted for any vehicle. We specialize in front splitters and rods, side splitters, diffusers, canards, and rear splats. We can custom-build almost any size you need. Our experience spans almost every major car manufacturer, and there has not been a single job turned down since we opened our doors in 2015.
The Job
Gorilla Splitters did not have a website, social media, or any marketing plans. In order to showcase their immense talent, they reached out to Driving Cap. Gorilla Splitters wanted to have a professional and responsive website to promote sales and excite new customers, while at the same time having the ability to manage the analytical side of their site. This was very important because their goals were to begin shipping products around the world. With these goals in mind, Driving Cap Digital got to work!
The Results
Driving Cap’s main goal was to help expand Gorilla Splitter’s marketing resources and improve its digital mark on the world. One significant part surrounded our abilities to measure and track their site’s overall metrics, including locations of users, page durations, and perhaps most importantly the number of visitors to the website overall. During the initial consultation, Gorilla Splitters gave amazing insight as to the overall feel of the website. This is a very crucial stage of the process, as our website developers love to have as much feedback as possible before beginning construction.
Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines.
The end result was a fast, mobile-friendly site that exceeded all of Gorilla Splitters’ goals.
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Increase in Int'l Orders
*Since 2018
%
Increase in Nat'l Orders
*Since 2018
%
Increase in Social Traffic
*Since 2018
