SOME FRIENDS
Case Study from Tempe, Arizona
Des Moines Reggae
Some Friends. The name can be deceiving. Although there is a strong bond between the members of this midwestern rock/reggae group, don’t let the name deceive you, as their shows can be far from friendly. From raucous, fast-paced, punk/ska style tunes, to gentle flowing pop rock reggae, this band is sure to have something that pleases many, if not all demographics.
The Job
Some Friends did not have a website or online store. This was an issue because they wanted to start selling merchandise, such as custom hats, as soon as possible. In order to showcase their products and build a following, they contacted Driving Cap. A fully functioning online store was key, along with a fast website that had audio files, video files, and links to their social media. With these capabilities in mind, Driving Cap took over!
The Results
Some Friends had gone thru several different website looks, however, they did not really capture the vibe they wanted. We gave the guys some fantastic insight as to their plans for the overall feel of the website. Something clean, yet focused, and very user-friendly. They loved the idea and gave Driving Cap Digital a bit of flexibility in the design and launch process.
Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines.
The end result was a fast, mobile-friendly site, with merchandising capabilities, that exceeded every goal for Some Friends.
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Increase in PageViews
*Since 2021
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Increase in Online Orders
*Since 2021
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Increase in Session Duration
*Since 2021
